GDC15 平面设计在中国 设计大赛

GDC是中国首个面向全球的大型综合性设计竞赛双年展活动，每两年举办一次。GDC前身为平面设计在中国展（Graphic Design in China），由深圳市平面设计协会创办自1992年。这一设计竞赛活动已经成为华人地区影响Z大、水平Z高、且Z具权威和公正性的设计盛典。

GDC15竞赛汇集全球顶尖设计师和新生力量的Z新设计成果，以“影响中国未来的设计”为宗旨，其评审结果将更为直接地体现出当下设计与文化、商业、生活的互动关系，为中国未来的设计建立全新的价值标准。

GDC is the first large-scale comprehensive design campaign in China towards the globe since year 1992， held every two years. It was founded by Shenzhen Graphic Design Association (SGDA) as a predecessor as Graphic Design in China. This campaign has become the most influential with highest quality and the most authoritative and impartial design festival in Chinese region.

GDC15 collects the latest design achievement from global top designers and new emerging talents, encourages cutting-edge designs, shows the outstanding achievement of graphic design. With the goal to “DESIGN FOR CHINA’S FUTURE”, The judgment result will reflect interaction relationship between modern design, culture, commerce and daily life, and contribute in establishing a new value standard for design in China future.

专业人士 PROFESSIONALS 
GDC15欢迎全球的专业设计师及设计机构参与竞赛。所有参赛作品均须是在2013年10月26日至2015年10月20日之间创作的作品。参赛作品可由任何参与作品创作的公司或个人提交。所有入围及获奖作品均将在GDC15设计展获得展出，并被收录到《GDC15年鉴》。
*注：不保证每个类别均有获奖作品产生。

Welcome to the artist from all over the world in GDC 15. All the entry work must be the works published and announced by any of the country from Oct.26.2013 to Oct.20.2015. All the entry works be able to submitted by person or the company participated in creating and making. All the entries and awarded works will be collected in The Yearbook of GDC 15.
*NOTE: a winning entry is not guaranteed in every category.

学生 STUDENTS

目前在读的大学生、研究生、持续教育计划的学生以及在过去两年内毕业的职业设计师均有本组别的参赛资格，欢迎踊跃提交相关类别的已发布或尚未发布的作品。
学生作品奖将作为单独组别进行评选，评审标准及评审委员与专业组别相同，所有入围及获奖作品均将在GDC15设计展获得展出，并被收录到《GDC15年鉴》。
*注：参赛者可按个人意愿提交作品，数量不限。本届评审团成员所参与的任何作品将不具备参赛资格。

Undergraduates, graduate students, students from continuous education plan and emerging designers graduated within last two years are all in. It welcomes any kind of the published and unpublished works.

Student's works will be assessed separately. But the standard and judgment committee are same to the professionals. All the entries and awarded works will be exhibited in GDC15 exhibition and collected in the Yearbook of GDC 15.

*NOTE: The number of submitted works is not limited. Any works that is involved by any member of jury panel is not eligible. 

GDC15竞赛包含实践应用及实验性创作的作品。
GDC15 is consisting of Practical application design and Experimental design.
专业组别参赛作品划分为委托项目和非委托项目。
The Professionals is consisting of commissioned works and non-commissioned works.
学生组别参赛作品不限委托与非委托项目。
The Students is not limited to commissioned works and non-commissioned works.

A.平面视觉类 Graphic
A-1 品牌形象 Brand Image
      A-1-1标志 Brand Icon
      A-1-2吉祥物 Mascot
      A-1-3形象系统 Visual Identity
A-2 包装 Package
      A-2-1应用包装 Package Design
A-3 出版物 Publication
      A-3-1书籍、画册、报纸、杂志期刊、概念出版物
      Book, Album, Newspaper, Magazine, Conceptual Publication
      A-3-2产品画册、机构年报、企业画册、直邮DM
      Product Catalogue, Institute Annual Report, Company Catalogue, Direct Mail
      A-3-3贺卡、邀请卡、日历、其他
      Greeting Card, Invitation Card, Calendar, Others
A-4 海报 Poster
      A-4-1商业海报 Commercial Poster
      A-4-2社会公益海报 Public Benefit Poster
      A-4-3文化海报 Cultural Poster
A-5 文字设计 Typography
      A-5-1 字体设计 Typeface
      A-5-2 创意字型 Logotype
A-6 插图 Illustration
      A-6-1商业插图 Commercial Illustration
A-7 信息可视化设计 Information Visualization Design
A-8 环境图形 Environmental Graphic
      A-8-1导视系统设计 Sign System Design
      A-8-2空间图形运用 Space graphics

B.RGB类 RGB Category
B-1多媒体 Multimedia
      B-1-1网站 Website
      B-1-2电子杂志 E-magazine
      B-1-3图标（手机、导航系统、mp3、IPAD及其他）
      ICON（Mobile Phone, Navigation System, MP3, IPAD, Others）
      B-1-4界面（APP及其他电子产品界面）
      Interface（APP& Others Electronic Product Interface）
B-2动画 Animation
      B-2-1动态标志 Dynamic Logo
      B-2-2影视片头 Movie, Video Intro
      B-2-3动画短片 Animated Short Film
B-3交互设计 Interaction
      B-3-1游戏及软件 Game & Software
      B-3-2数位互动装置 Cyber Interactive Installation
B-4新媒体创意与发展 New Media Creativity and Development

GDC15奖项将由16位国际设计专家组成的评审团对符合参赛规则的作品进行现场评比，并将奖项颁予Z佳设计作品。GDC15竞赛获奖者将在GDC15颁奖典礼上接受现场嘉奖。同时，获奖作品与所有入围作品均将在GDC15设计展获得展出，并被收录到《GDC15年鉴》。
All the submitted and eligible works will be on-site assessed and selected by the jury panel of 16 international top-list designers. The jury panel will grant the Best Design award to the winner in GDC15 Award Gala.  All the awarded and selected works will exhibit in GDC15 exhibition and published in the Yearbook of GDC15.

GDC入围奖 GDC Selected Awards
依据GDC15评审准则，本届评审团将从所有参赛作品中评选出具备优良的创意、表现力及完成度的设计作品，此类作品将作为入围作品获得GDC提名奖、评审奖、Z佳奖及全场大奖的评比机会。
According to the GDC15 evaluation rules and regulations, the Jury Panel will single out the works of great creation, performance and completeness as selected works. GDC Nomination Awards, Jury Awards, Best Awards and Grand Prix will be generated from the selected works.

GDC提名奖 GDC Nomination Awards
依据GDC15评审准则，本届评审团将从入围作品中评选出具备独特视角、对当下设计观念与价值具有启发性和推进力的典型作品，此类作品将作为提名奖作品获得GDCZ佳奖及全场大奖的评比机会。
According to the GDC15 evaluation rules and regulations, the selected works with will be granted as GDC by The Jury Panel will grant the GDC Nomination Awards to those selected works can inspire and promote the value of design from a unique perspective.

GDC评审奖 GDC Jury Awards
依据GDC15评审准则，本届评审团将从所有参赛作品中选择出每位评委个人Z为认可的设计作品，此类作品将作为评审奖作品在GDC15评审团推荐作品展中展出。
According to the GDC15 evaluation rules and regulations, each member of the Jury Panel will choose of their most-recognized work as the Jury Award work. The Jury Award works will be exhibited as the Jury Panel’s recommendation. 

GDCZ佳奖 GDC Best Awards
依据GDC15评审准则，本届评审团将从所有提名奖作品中评选出各类别的Z佳作品，此类作品将作为Z佳奖作品获得GDC全场大奖的评比机会。
*注：Z佳奖设置专业组和学生组两大组，各12大项，总计36项Z佳。
According to the GDC15 evaluation rules and regulations, the Jury Panel will single out the Best Award among the selected works of each category respectively. All Best Awards Works are in the line to the Grand Prix.
*Note: Both the Professionals and the Students will have Best Awards form 36 sub-categories from 12 categories.

GDC全场大奖 GDC Grand Prix

依据GDC15评审准则，本届评审团将从专业组别提名奖作品中评选出一份Z具创新性与影响力的杰作，并颁予GDC全场大奖殊荣。
According to the GDC15 evaluation rules and regulations, the Jury Panel will single out only one Grand Prix from all Nomination Awards works of Professionals with high standard on creation and influence.

实效性设计 Design with effects
本届GDC15设计竞赛不仅将在审美与创新性层面对设计作品进行鉴别与褒奖，并会针对设计作品中蕴涵的思想、方法和实际效应给予评判与鼓励，以期深入发掘设计的能效因素与价值、探究设计的趋势、启发设计的演进。
GDC15 not only evaluates the works in regard of aesthetics and creation, but also focuses on the content, concept as well as the effects of designs. By doing so, GDC15 is committed to finding out the effects and values of design, observing the trend and inspiring the development.

1、使用实效 Practical effect
1－1、用Z合理的技术手段、满足受众需求的设计Meet the needs of the target users by reasonable methods
1－2、创造方便体验的设计 Designs bring about convenient experience
2、美学实效 Aesthetic effect
2－1、具有独特美感的设计 Special aesthetic design
2－2、打破惯例的设计 Groundbreaking design
3、文化实效 Cultural effect
为文化的传承与创新提供新思路的设计 Designs carry on culture and enhance creation
4、商业实效 Commercial effect
4－1、所产生的影响与项目的目的紧密相连的设计 Closely connect to the program purpose
4－2、巧妙传达项目理念的设计 Express the design concept delicately
4－3、能够从目标受众那里获得广泛支持与认可的设计 Well recognized and supported by the target users
5、社会实效 Social effect
引发对特定社会问题思考的设计 Trigger public thinking on a particular social issue

GDC15 设计竞赛入围作品名单将于2015年10月30日在GDC15竞赛官方网站及合作媒体公布。
GDC15提名奖、评审奖、Z佳奖及全场大奖获奖结果将于2015年12月8日公布，并将于当晚在中国深圳市举行的GDC15颁奖典礼上对主要奖项给予颁发。
所有获奖作品均将于2015年12月8日至2016年1月8日在中国深圳公开展出。

The result of Selected Awards will be announced on October 30th, 2015 by the official website and media partners.
The result of Grand Prix, Best Awards, Jury Awards, and Nomination Awards will be announced in December 8th, 2015, and be awarded at the award ceremony held in Shenzhen, All of the award-winning works will be exhibited from December 8th, 2015 to January 8th, 2016.

参赛截止日期
Deadline for Application & Submission
2015年10月20日
（此截止日期为作品送达的时间，逾期送达的作品将取消参赛资格）
*注：2015年10月20日GDC15在线登记系统自动关闭，请确保您做出适当的安排，GDC不负责作品运送失误。所收到的参赛作品，GDC一概不予退回，请您理解。
October 20th, 2015
（All works should be arrived before the deadline for Application & Submission. The works that cannot arrive in time will be disqualified.）
NOTE: Online registration system will automatically shut down on October 20th, 2015. Please make sure that you make appropriate arrangements. GDC will not be responsible for any delivery errors. We will not return the works that have been submitted. Thanks for understanding.
参赛优惠期
Grace Period
2015年5月23日—2015年7月23日
From May 23th to July 23th, 2015 

参赛常规期
General Period
2015年7月24日—2015年10月20日
From July 24th to October 20th, 2015

评审日期
Judgment Dates
—初评 First stage
2015年10月25日—10月27日
From October 25th to October 27th, 2015

—终评 Final stage
2015年11月 6日—11月8日
From November 6th to November 8th, 2015

颁奖典礼
Award Gala
2015年12月8日
December 8th, 2015
大赛官网：http://gdc.sgda.cc
媒体支持：http://www.52jingsai.com